PKS will also use Finity360 to make rep onboarding faster and easier

PHILADELPHIA, Penn., October 12, 2022 – Purshe Kaplan Sterling Investments, Inc. (“PKS”) has implemented Arcus Partners’ cloud-based Finity360™ wealth management digital office solutions to transform its legacy paper-based processes into efficient, document and activity workflows that increase efficiencies while reducing risk.

A full-service broker/dealer and financial services firm headquartered in Albany, New York, PKS has grown substantially over the past decade and now has over 600 offices and more than 1,600 Registered Representatives operating in a classic open architecture environment.

A native-Salesforce platform, Finity360 provides PKS with one flexible and scalable platform that standardizes processes by filling the gaps in document, data and middle-office workflows that were previously caused by inefficient document storage, disparate and inflexible legacy applications, and the widespread use of spreadsheets, document scanning and email.

PKS uses Finity360 Docs, a FINRA-compliant document management solution that gives its reps an interactive submission channel for uploading documents and other activities, and Finity360 Recovery, an SEC-compliant digital recovery and backup tool. PKS is also in the process of implementing Finity360 Transition to manage advisor onboarding and maintain a single-entry source of information with best-practice templates, automated workflows and powerful work management tools.

Christopher Motta, Chief Operating Officer at PKS, said: “With Finity360, we are heading in the right direction to solve our biggest pain point: paper-based, legacy processes. We are gaining huge efficiencies, eliminating errors, and streamlining processes to make it easier for reps to conduct business. And best of all, Finity360 is super flexible, so workflows can be easily customized to evolve along with our business. We have tremendous confidence in Arcus Partners to continue to help us make our processes easier for our reps, back-office and compliance teams.”

Finity360 Docs concatenates trades, documents and order management approval into one file, and stores and organizes them automatically, eliminating the need for staff to manage documents. The application’s interactive submission channels streamline the process for reps to upload performance reports and other advisor activity attestations and disclosures.

Gerry Murphy, CEO of Arcus Partners, said: “Moving paper documents to the digital age is firmly on the agendas of broker-dealer and RIA firms today. They want one consistent digital office experience that allows them to increase back-office efficiencies, scale quickly and remain compliant. They also want their technology to evolve and grow with them. Finity360’s flexibility, efficiency and scalability help deliver significant advantages to growing firms that need to keep their technology relevant to better compete and enhance profitability.” 

About Arcus Partners

Financial technology and services company, Arcus Partners, provides the Finity360™ cloud-based, native-Salesforce, digital office solutions to help wealth management and other financial services companies drive growth through highly efficient and scalable interactions between advisors, clients, home-office operations, and custodian recordkeeping systems. The Finity360 middle-office applications provide a single platform that delivers one consistent, exceptional experience and a more agile way for firms to turn their digital office vision into action while gaining more business value from their data, technology and the Salesforce platform. For more information, visit https://arcuspartners.com and https://finity360.com.

Trademark Information: Arcus Partners and Finity360 are trademarks of Arcus, Inc. All other trademarks belong to their respective owners.